Full Code Walkthrough - Reducing Churn in E-Commerce with Predictive Modelling
If you read part 1 of this series, ala Churn Prediction for E-Commerce with Predictive Modelling, you know I recently wrapped up a full end-to-end churn prediction project as part of my postgrad program. That article was the 30,000-foot view – the business problem, the segmentation insights, the high-level model results. With this one I simply walk you through the code. But instead of just dumping code snippets for you to copy pasta, I want to walk you through what I actually did and, more importantly, why it matters. ...