Churn Prediction Is Easy. Reducing E-Commerce Churn Is Hard.
I have spent around seven years working in e-commerce in one way or another. I have worked with brands doing a couple hundred thousand dollars a month. I have helped smaller brands that were barely starting up and just trying to get the foundations right. I have run my own e-commerce stores and I have also worked with high-end fashion brands across five countries. Most of my work was as a technical marketer building websites, marketing workflows, funnels and helping brands sell more stuff. The work also involved looking at people who bought once and never came back, people who abandoned carts halfway through, campaigns that pulled in customers who had no reason to stay, and the general pain of trying to make a store feel worth returning to. ...