GTM Engineering

I still get excited when I see a boring task and think, “I think I can do something about it, I can build something to automate this.” That is partly the GTM engineering mindset I’ve been in for a while now. And so much of the work is spread across things that do not really belong together. CRM fields, spreadsheets, call notes, dashboards, Slack messages, enrichment tools, random CSV exports, and someone asking for an update five minutes before a meeting. ...

I have become the annoying person who asks, “Can I run this locally?” This is mainly because after working around AI security and governance for a year, I have started noticing how easily data leaves the systems we understand and enters systems we barely think about. I admit that this is a slightly irritating change in my personality. A year ago, if I found a tool that helped me automate something, summarize something, enrich some data, or speed up a GTM workflow, my first question was usually: does this work? ...

So I was watching a video from this creator I follow and something felt off about it. His lips weren’t syncing right. Not a huge thing, but enough that I noticed. So I went and checked his profile. Turns out he hadn’t actually shown up in any of his own videos for like six or seven months. The whole feed was Heygen. Or something like it, I’m not totally sure which tool. ...