Why ARIMA and SARIMA Still Matter: A Technical Guide to Time Series Forecasting

Deep Learning Gets the Spotlight, But Time Series Still Solves Real Problems In the machine learning landscape today, deep learning models - transformers, LSTMs, and other neural networks steal the show. They’re impressive, powerful, celebrated and make you feel smart too when you use them. However, when it comes to forecasting business metrics like sales, demand, or inventory, deep learning isn’t always the answer. Traditional time series models, especially ARIMA (AutoRegressive Integrated Moving Average) and its seasonal extension SARIMA, are some of the most effective and interpretable methods for forecasting structured temporal data. ...

June 16, 2025 · 8 min · Shivam Chhuneja

22 Lessons from 1 year in Data Science and Machine Learning

It’s been a year in data science and machine learning. Okay, I lied. Technically a full year and a few months since I officially splooted (wanted to show off my extensive vocabulary) into the world of data science and machine learning with my master’s program. In late 2023 I started learning data science through a Udemy course and in January of 2024 I gave up. Well, not exactly per say. ...

May 28, 2025 · 52 min · Shivam Chhuneja

Reducing Churn in E-Commerce: My End-to-End Capstone Project in Predictive Modeling

Customer churn isn’t just a marketing problem - it’s a business survival issue. In competitive industries like e-commerce, losing one customer often means losing several revenue streams, especially when one account can represent multiple users. This post is a breakdown of my churn prediction capstone project for the postgraduate data science program at UT Austin - also tied to my master’s in data science at Deakin U. The project was closed-source, so I can’t release the full notebook, but I’ll walk you through everything I did including code snippets, results, charts, what I learned, and where this project fits in my larger journey into machine learning and MLOps. ...

May 27, 2025 · 5 min · Shivam Chhuneja